We create thoughtfully designed products that empower young minds and inspire a brighter future. From our eco-friendly water bottles to our innovative backpacks, each product is carefully curated and crafted with passion and purpose to support both growth and imagination..

Our mission is to combine functionality with fun, giving children the tools they need to thrive.

We set out to include our own children to be part of the design process. We understand children has creative imaginations that is untethered by the real world, so we invited them to draw out characters which they love, and we have decided to include them on our products to give them a unique touch! Through collaboration with children in the design process, we have infused our products with a whimsical and imaginative icons that truly makes our products unique.